Tuesday, June 17, 2014

Things may come to those who wait, but only the things left by those who Hustle.

If you're in the automotive retail industry you know who Grant Cardone is. Grant Cardone is a motivating, in your face, "Don't be a little bitch", coaching, social media posting, branding superstar that has positively touched many.  I don't sell cars but as my pal Sean Stapleton says, "Everyone is in sales. Doesn't matter if your desking deals or sweeping the service department floor, you're in sales." Professionally I'm digital marketer in the auto industry that provides services to dealerships and Grant has greatly influenced me. The dude is good at personal branding. Grant hosted a NatGeo television show called The Turn Around King, he's put on hundreds of training seminars, video blogs, and has wrote a few books over time. One of those books really grabbed my attention. "The 10X Rule." Amazon describes the book as:

"While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams."


With my new found #LiveALittle lifestyle this book seemed right up my alley.  It was time to make more action, stop settling for ordinary, and truly start to realize my hopes and dreams.
My commute to work is around 30 minutes so I purchased the audio book. With no idea what to really expect I started listening the day I downloaded it. Grant started out pretty strong, would get distracted a few times but listening to Grant's side bar commentary was well worth it. Hearing Grant get excited and pumped up about his own words made me a true believer that he owned every word coming out of his mouth. He didn't just preach it he lived it everyday. He brought back the true positive meaning of the word "Hustler".  Not a nickel and dime punk that did anything to make a buck but a true work your f*cking ass off-hit the grind stone running-self made hustler. I wanted to be a hustler. Listening to Grant's words even made me believe he wanted me to kick ass.   A few other things really stood out to me too and were "aha" moments.

Average is a failing formula.
I never thought about this concept. Studies show that the majority of Americans strive for average. Strive for average. Repeat that one more time. They strive for average. They don't believe they are average so they are working on just becoming average. I thought I was average, heck I thought I was above average but I wasn't. I was one of those striving for average. Many might disagree with this whole striving for average statement but I bought into it. I still do. Living a #LiveAlittle life may not be living below average, average, or above average but it does put things in perspective. I don't want to make a medium income, have a average relationship, average vacations, learn normal things, etc. By living a little bit more every single day is my way of staying above average.

It is your moral duty, obligation, and responsibility to your family, your company, and your future self to achieve success.
Wow. After setting back and making excuses about why I couldn't achieve my goals this really hit hard. I mean I've hit goals but I usually did them half ass or changed them multiple times to fit my slacking nature . This truly called out the person I had been before discovering a #LiveALittle journey.

Become Omnipresent. 
In other words "be everywhere". No excuses for being bored. Be everywhere. Always be moving either physically or mentally. Keep your mind, your body, or your hustle always in check and in demand. This one may not fit everyone but it fit me in a few different ways. For one, I'm a digital marketer in the automotive industry, a very competitive industry with outstanding digital marketing solutions and consultants, and I need for people to not only know me but trust the advice I give. Personal branding is all about marketing. If I can't market myself how can I expect you to believe I can market your business? Personal branding isn't the only thing I need branded, I also wanted to market the #LiveALittle Project too along with the inspirational stories from all of the members. The #LiveALittle Project is an amazing motivational and inspirational group I think the entire world needs to know about. Success for myself and the #LiveALittle Project was not just going to find me I had to fight for it and become omnipresent.

Grant Cardone's words from The 10X Rule may not be what you need but it was exactly what I needed at the time and even now. Promises I made to myself and what I challenged members of The #LiveALittle Project to were directly influenced by The 10X Rule. Out of dozens of promises to be made to one's self in the #LiveALittle lifestyle 5 really stood out and seemed the most important. If you promise to keep reading my blog, go back and read a couple you may have missed then I promise to break down the 5 #LiveALittle Promises in my next post. Before I started writing this post I noticed "My #LiveALittle Project" blog hit 1000 views. Thank you. Thank you for reading my story.

You rock.